Apple is dropping support for the iAds App Network. What does that mean to you?

17 February 2016

Apple is dropping support for the iAds App Network. What does that mean to you?


News & Announcements, Plugins

appleRecently, Apple announced plans to drop support for the iAds advertising network. However it appears that’s not the case — instead, they are dropping support for iAds App Network. Although these sound similar, they are quite different.

The iAds App Network was a feature where you could become an “advertiser” and advertise your apps inside other people’s apps. This app promotion network seems to be what’s closing down. Apple will not be taking new clients for this program, but it appears that you can still use typical iAds in your app.

Depending on how you interpret the announcement and subsequent tech blog posts, you may not be confident in iAds. If this is the case, you may want to consider an alternate monetization method such as the Facebook Audience Network or AppLovin.

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Rob Miracle
[email protected]

Rob is the Developer Relations Manager for Corona Labs. Besides being passionate about helping other developers make great games using Corona, he is also enjoys making games in his spare time. Rob has been coding games since 1979 from personal computers to mainframes. He has over 16 years professional experience in the gaming industry.

5 Comments
  • Jerejigga
    Posted at 11:57h, 17 February

    If I am correctly understanding Apple’s press release and other articles I have found online, iAds is NOT going away, at least not completely. Only the ads from the “iAd App Network” program are going away. iAd App Network is just a subset of the iAd ecosystem so this means that the Corona iAds plugin will still work and have ads to load, there will just be a lot fewer of them. Here is an article that does a decent job of explaining the situation:

    http://9to5mac.com/2016/01/15/apple-will-discontinue-iad-app-network-for-developers-on-june-30th/

  • Dave
    Posted at 06:47h, 18 February

    I also understood it as iAds isn’t going away but you can no longer submit ads to the network. Existing apps will work fine showing ads.

    Dave

  • Eric Kinkead
    Posted at 00:45h, 20 February

    I never made much with iAds. I have it in 1 free app, I will need to update. However I do prefer pay2play though and have had a lot more with an app with that. Curious to know what is the best ad service to use for free games these days though.

    • scott
      Posted at 13:07h, 20 February

      admob